How To Sell On Amazon For Beginners 2023

Getting started selling on amazon for beginners

If you’re looking to start selling on amazon as a beginner, there’s never been a better time to get started. Amazon is one of the largest online marketplaces in the world, with over 300 million active users worldwide.

With the right strategy and approach, you can tap into this massive market and build a successful online business.

In this guide, we’ll walk you through everything you need to know about selling on Amazon as a beginner, from setting up your account to optimizing your product listings and scaling your business.

Getting Started on Amazon

Before you can start selling on Amazon, you’ll need to create a seller account. Here’s what you need to do:

Choose the right seller account type – Amazon offers two types of seller accounts: individual and professional.

If you’re just getting started, the individual account is a good option, as it’s free to sign up and you’ll only pay fees when you make a sale.

If you’re planning to sell a large volume of products, the professional account may be a better fit.

Set up your account information – Once you’ve chosen your account type, you’ll need to provide some basic information, such as your name, address, and bank account details.

You’ll also need to set up your payment method and tax information.

Verify your identity – Amazon requires all sellers to verify their identity by providing a phone number and credit card number.

Finding Products to Sell

Once you’ve set up your account, it’s time to start sourcing products to sell. Here are some ways to find profitable products to sell on Amazon:

Retail arbitrage – Retail arbitrage involves buying products from retail stores at a discounted price and then reselling them on Amazon for a profit. Look for products that are on clearance or sale, and try to find items that have a high-profit margin.

Online arbitrage – Online arbitrage is similar to retail arbitrage, but instead of buying products from physical stores, you buy them online from websites like Walmart or Target.

Use price comparison tools to find products that are selling for a higher price on Amazon than what you can buy them online.

Private label – Private label involves creating your own brand of products and selling them on Amazon. This requires more upfront investment, as you’ll need to source and manufacture your own products, but it can be a more profitable long-term strategy.

Listing and Optimizing Your Products

Once you’ve found products to sell, it’s time to create product listings and optimize them for maximum visibility and sales. Here’s what you need to do:

Write compelling product titles – Your product titles should be descriptive and include relevant keywords. Make sure your titles accurately reflect what your product is and what it does.

Create detailed product descriptions – Your product descriptions should be detailed and informative, including all relevant product features and specifications. Utilize bullet points and images to make your listing more visually appealing.

Apply high-quality product images – Your product images should be high-quality and showcase your product in the best possible light. Use multiple images from different angles to give customers a better idea of what they’re buying.

Optimize your pricing – Price your products competitively, taking into account factors like shipping costs and Amazon fees. Use dynamic pricing tools to adjust your prices in real-time based on market demand and competition.

Delivery truck loading Amazon packages for shipping

Fulfillment Options

Fulfillment by Amazon (FBA) – Amazon takes care of the storage, packing, and shipping of your products to customers. This means that as a seller, you can focus on sourcing and listing your products, while Amazon takes care of the logistics.

FBA also comes with the added benefit of Amazon Prime eligibility, which can increase your product visibility and attract more customers. Additionally, FBA provides customer service, returns management, and handles any issues related to shipping and delivery.

Keep in mind that using FBA comes with fees, including storage fees, fulfillment fees, and other fees for optional services like labeling and removals. However, many sellers find that the benefits of using FBA outweigh the costs.

Fulfillment by Merchant (FBM) – With Fulfillment by Merchant (FBM), you as the seller are responsible for storing, packing, and shipping your products to customers.

While this option gives you more control over the logistics process, it also means you need to invest in storage and shipping supplies, and you may not be able to offer the same level of customer service and returns management as FBA.

FBM also means that you will not have Amazon Prime eligibility, which may result in lower visibility and fewer sales. However, FBM comes with lower fees than FBA, which can be appealing to sellers who are just starting out or have a low volume of sales.

Ultimately, the fulfillment option you choose will depend on your business needs and priorities. Consider factors like your product type, sales volume, and budget when deciding which fulfillment option to use.

Marketing Your Products on Amazon

Once you’ve sourced and listed your products, it’s time to focus on marketing and promoting them on Amazon. Here are some key strategies for getting your products in front of potential customers:

Optimize your product listing – Make sure your product title, description, and images are high quality and accurately reflect your product. Use relevant keywords to improve your search rankings and include any unique selling points or features in your product description.

Utilize Amazon Advertising – Amazon offers a variety of advertising options, including Sponsored Products, Sponsored Brands, and Sponsored Display ads. These ads can increase your product visibility and attract more customers to your listings.

Encourage customer reviews – Positive customer reviews can greatly improve your product’s visibility and credibility on Amazon. Encourage satisfied customers to leave a review by including a note or follow-up email after purchase.

Offer promotions and deals – Amazon offers a variety of promotion and deal options, including Lightning Deals, Coupons, and Early Reviewer Programs. These promotions can increase sales and attract new customers to your listings.

Utilize social media and email marketing – In addition to promoting your products on Amazon FBA, consider using social media and email marketing to reach potential customers. Share your listings on your social media channels and consider offering exclusive promotions to your email subscribers.


Managing Your Amazon Business

As a Beginner selling on Amazon, how you manage your Amazon business involves more than just listing products and fulfilling orders. Here are some key considerations for running a successful Amazon business:

Monitor your inventory

It’s essential to keep track of your inventory levels and ensure that you have enough stock to fulfill orders. Running out of stock can harm your Amazon seller account and result in negative feedback from customers.

Consider using inventory management software to help you track your inventory levels and set up alerts for when items are running low. Regularly review your sales data to identify your best-selling products and adjust your inventory levels accordingly.

Additionally, be aware of Amazon’s long-term storage fees and ensure that you’re not holding onto slow-moving inventory for too long. Proper inventory management can help you maintain a healthy Amazon business and ensure that you’re always ready to fulfill orders.

Analyze your sales data

It’s important to regularly analyze your sales data to gain insights into your business performance and identify areas for improvement.

By tracking metrics such as sales volume, conversion rates, and customer feedback, you can adjust your strategy and optimize your listings for better results.

Make use of Amazon’s analytics tools, such as the Sales Dashboard and Business Reports, to gain a deeper understanding of your sales performance and make data-driven decisions for your Amazon business.

Stay up-to-date with Amazon policies and guidelines

Amazon frequently updates its policies and guidelines for sellers, so it’s important to stay informed and up-to-date.

You can stay informed by subscribing to Amazon’s seller newsletter, joining relevant Amazon seller groups on social media, and regularly checking Amazon’s official seller forums.

Ignoring or violating Amazon’s policies and guidelines can result in account suspension or closure, so it’s important to take them seriously and adjust your business practices accordingly.

Additionally, you should also keep track of any changes in Amazon’s fee structure, as this can impact your profit margins and overall business strategy.

Optimizing Your Amazon Listings

To maximize your sales and success on Amazon, it’s important to optimize your product listings. Here are some tips:

  • Use high-quality images that showcase your product and make it stand out.
  • Write clear, concise product descriptions that highlight the features and benefits of your product.
  • Use relevant keywords in your product title and description to improve your search rankings.
  • Offer competitive pricing and take advantage of Amazon’s pricing tools, such as dynamic pricing and price alerts.
  • Encourage customer reviews and respond to feedback to improve your reputation and increase customer trust.
  • By following these optimization tips, you can increase your visibility on Amazon and attract more customers to your products.

Boost Your Amazon Business with These Top Software Tools

Using software tools can make selling on Amazon more manageable and less time-consuming, particularly with tasks such as inventory management, pricing, and competitor analysis.

There are several popular software tools available that can help you optimize your Amazon sales and improve your overall business performance. Here are some of the most commonly used tools by Amazon sellers.

FBA Wizard – This all-in-one online arbitrage software helps you find profitable products to sell on Amazon, from over 800+ retailers in the UK, US & Canada.  It identifies price differences and then gives you a link where you can pick up online arbitrage deals.

Jungle Scout – This software provides data-driven insights to help you find profitable private-label products to sell on Amazon. It includes a product database, product tracker, and niche hunter tool.

Helium 10 – This suite of tools includes features such as product research, keyword research, and inventory management. It also offers a range of other features, including listing optimization, competitor spying, and product launch tools.

AMZ Tracker – This software tool provides keyword research, product tracking, and sales analytics to help you optimize your Amazon listings and stay competitive.

Using these software tools can help you streamline your processes and optimize your listings for success on Amazon. Just be sure to do your research and choose a tool that fits your needs and budget.


So, there you have it! That’s the complete guide to selling on Amazon for beginners. I hope this guide has provided you with valuable insights and tips on how to start and run a successful Amazon business.

As an online arbitrage seller, you need to be smart about how you source products, optimize your listings, and manage your inventory.

It takes careful planning and strategy to succeed, but with the help of the right software tools and by staying up-to-date with Amazon policies and trends, you can build a thriving business that meets your financial goals.

Remember, the competition on Amazon can be tough, so it’s important to stay informed and keep adapting your business accordingly.

With hard work, dedication, and a willingness to learn and grow, you can become a successful Amazon seller and take your online arbitrage business to new heights. So, go ahead and start your Amazon journey today!

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