In this training, FBA Wizard team member Gary shares even more top tips for pulling off profitable Amazon flips, and also reflects on bad buying decisions that help to shape the learning curve.
Hi this is Gary from FBA Wizard. And this will be part 3 of Amazon to Amazon Flip. Using the Keepa and using the Keepa graphs. What I thought to be doing today is to put into practice what we covered in part 1 and part 2. So in part 1 we ran through the interface of the Keepa. How we set it up and basically how it works.
What I like to do today. We talked a lot about subjective decision making and things like this. What I like to today is to actually show you some actual ones so what I’m gonna do is I’m not gonna actually source something but I’m actually going to show you historical information of stuff that’s actually being sourced so I can actually taught you through the process. What the graph look like at that time. What it looks like now. Where, when you actually going into Keepa and you actually doing it by yourself at the moment.
You can only see the live Keepa graph data up to today. So you can’t actually see what’s gonna happen in a week or two weeks time.
So I thought it might be instant to actually show you some past ones. Failure and and successes. So when you start with this one. You can see at the top which will help me that these were purchases. So this was on the 26th of December of last year. So what I’m gonna do. I’m hoping now that you guys have got a better understanding of how the Keepa graph works and I don’t need to go through that today. We’ll look at some other videos and will do some more in-depth ones if I’m missing something on explaining that to the people. Just let us know on Facebook or you can put on the comments below and we will do some additional training on those. For this exercise, what I’m gonna do is I’m gonna take you back on the 26th of December.
So if I will just pull the graph to the 26th, that is what where this loop’s at. So if you’re in Keepa today, and this was one of the ones that popped up. This is how the drop would actually look. So you can see the price there is 49.99 and prior to that is 109 pound. Now for my point of view as soon as I saw this, my eyes lit up because I can see lots of profit there. Now what you got to be careful of and hind sight is a wonderful thing. And that’s what we will gonna spend time doing today because we can actually look back at maybe some mistakes or areas or some good points to do with any aspect of this.
So, forget the data down the side because obviously that’s according today. We’re just looking at where it would’ve been in that particular time. So we can see a hundred nine, ninety nine and we can also see that price drop at 49.99
Now what I’m going to share you now is something that I would use on any price drop. I would come to the stats and if you look there at the lowest Amazon price. It’s showing that the lowest price it’s been was on April the 13th of 39.99. Now, anytime that you’re looking for an Amazon to Amazon Flips, that’s something that’s always worth remembering because if that’s said which is like this at the moment, it’s obviously been better since December because that’s from April but if it would’ve actually said 29.99 up, you’re looking for where about that was on the graph. And then I will be going to track this product and making a track of that price is actually was the best possible price you could’ve bought that then it will alert me to that price. What I mean by that is there is no point in actually having this 49.99 which is shown is been a really good deal. But, it has actually been at 50.99 in previous point.
So just checking the stats, and on to the listing, we will do a few of them, we’ll look at today but that will actually show you that. So, that’s what were faced with. And the purchases was made. Now what I’m gonna do now is that I’m gonna expand it all so you can know what had happened. So the only thing you see. You can see the date being the 21st, that price below until 28th of February. Now, from my point of view, even though it maintained a very good sales rank, I wasn’t prepared to wait and as you can see the depth at this point here was the point that I did doubt of it. And waste money.
So what should I’ve done in hind sight, well we can look further on what actually happened why the price went up. And I did monitor this at that time being a sat sort of stats guy, Amazon were pushed very very far down on the price. So the moral of the story for that would’ve been, I would’ve waited a very very long time to have gotten the money back and you actually can see in the period here which is in March, that Amazon then went out of stock and you can see here that this seller was selling it for 68 pound and its setter.
That is the 109 that I was looking for so when you actually look at that particular one from 50 pound, that was the time of 250 pound of my inventory. Because that’s the only thing about the Flips. You are only limited to when you actually do the price drop to either two’s, three’s or five’s. So again, that is something to be mindful unless you’re gonna use multiple accounts which isn’t something that I would say if you want a sustainable business to actually be doing really is a little bit on the hang and I’m sure, at some point, Amazon will catch you out.
So, going on and keeping that the account nice and clean which is something that we do. I’ve got an account that is not a prime account. It’s just a normal buyer’s account that I use and it only allows me to buy on that particular would’ve been five and that’s something that I would say that you stick to. Same with lightning deals and things like that, try to keep away from them. Keep the account as clean as you possibly can. If then, you find a good one that do a price drop on and stays low like this one did, you can then go and revisit and after I think 7 days or something like that.
So, that was the first one I wanted to show you. The second one was this steel book, Assassin’s Creed. Now again, let me look at the date. 19th of December. So I need to go quite away back on this one. So let me just go to drag this back so we can see where this one was. So, 19th of December. So, if you look at this one, what actually happened here, you can see where the drop is here from 44.99 to 24.99
Now I was hesitant of buying this. Now if you actually look the account at that time, you’ve only actually got probably Amazon and one more seller actually on it. And then Amazon did another drop on the price. So if you look at the days there, it’s actually showing the 11th to the 16th. So five days, it stayed at that price and it drops again. At that point there, I think you can only actually buy three copies. Three copies went in and they sold probably in this period here because you can normally tell after a price drop by your look at the purple, that will be people that buying on the price drop. And the reason you can see that as well underneath, if you look here, in this period here, there was only one seller on it which was Amazon. A few more sellers got involved a little bit here but look what happens at the price drop.
As soon as the price dropped and stays for any amount of days which means there was more coverage out left, more people to see it, and more and more all the comparison sides to get involved, you can see that the sellers on it went up. It didn’t impact the sales rank so that wasn’t initiated with this listing. And then what happened from there is they did it again and I have the option to buy again but this time I chose not to do and if we actually bring it bang up to date or into this period here, and any point of bang it here or there, it would still be profitable because now Amazon will back up to put prices where you will be able to sell it. So if we look at the buy box now with Amazon in, again we’re only down to 5 sellers on it. So again, making decisions of looking backwards will. help. I mean let me give you a couple more examples.
Let me give you some of what I call no brainers. This is what you call a no brainer. As you can see, Amazon is on the listing and if I go back to the year, there’s the price drop. So if we do this one again. We’ll go to that point there where the dropped was which is there, so we could see, this is what we can see before. We’ve known the drop of price before, we could look at the stats. Stats says the lowest it has been was 30.71 that’s the price we bought up 30.71 so always we’re checking that lowest price. So we bought it at 30.71 you can see there’s a bit of, a bits and bumps going on here. After that, there’s a bit of a drop there with Amazon. And that is all to do with all the people getting on with the listing and being prepared to be flexible or what we call the wiggle room on certain ones that something that you might look at 30.71 if we were to just pop up into the calculator, to give you an example against the price that it’s selling at now. Is 72% return of investment. The actual price was probably around that price of what we actually sold it for you although Amazon were at a higher price.
So again, you need flexibility. Don’t be too greedy on what margin you want. Sometimes it’s bad to be in and out of them. A little example here. Again, solid Amazon on this. So if you look at this one, we have to go to the middle part here, you can see the dotted line is the desired price of what we’re looking for so we’re tracking this product so we’ll not be surprised of the drop again. So if we open that up, we can see the drop. Prior to the drop, it was 36.52, the drop went down to 18.25 and when they actually came out of the drop they actually put the price up slightly but again you can see there are sellers on it and again that the one that sold very very quickly.
I’m gonna give you a couple now that haven’t gone to plum. Third this one so let me just look at April. Right! So I’ve got this one sat here. So this is the graph on this. Sometimes you do things and then when you actually look back at it you actually think what is it you’re actually doing there. This is one particular one. If you look there, the stats, let me just look. 34.99
Well this price was in May. That was after that, it was actually cheaper when it was after but I wouldn’t have known that at that time. So that would have been the lowest price and we can see that here. One part is the problem is that you could see that here, there’d already been a lower price so we could’ve been done with that not being here. So that the price is 34.99
Let’s look what actually happen. So, 34.99 then it went dropped and came back up a little bit. So we can go from that point of April to where we all up to today, July. And all that’s doing is reducing down in price. At that point there, decisions are made. We do count to that and that one will be either break even or you will lose money on it. Or you wait then you can come back down here. Again it’s all down to choices. My choice was to look out to that.
And let me show you another one. This one is textbook for… looking at repetitive. So I don’t particularly like these graphs but this one is a very very good example of it, that you can see.
At the peak of the drop here at 6 pound and 5. At the peak of the drop here is 5 pound 80. Peak of the drop here it’s 6 pound. So you could actually look at this at like just this for example, we pull the graph in, let’s just say that point there. That’s a very easy graph to be able to look and say even to the point where you can count the days along the top of how long it actually stays at that level and again, one problem that you’ve got with items like this and you can see it here, after that is Amazon will not give you it back and as you can see it there. Let me just pull that back. If there was no, all the sellers buying on that drop, this part here will go back to the top for Amazon similar to this part here, go back to their price and continue.
So, if you can imagine if there was no, all the seller is in there, that would be a drop by Amazon, back up, straight along the top and back down. As you can see this part here, all the sellers are influencing Amazon on what they’re doing regarding the price.
So, you’re not getting the price of a Flip that you actually first thought that you’re actually getting. So, something to bear in mind where on certain ones, they will not give you the buy box back. And I think that’s got something to do with the categories. So if you’re selling a category that you’re not normally used to selling in.. if that category you’ve only got one or two that you’ve bought, Amazon is looking at your credibility on that listing sometimes that doesn’t think, it doesn’t take you seriously enough on certain ones. That’s only my opinion of how it works. So the certain ones there that you need to bear out.
One last one that I wanted to show you was this one. Now again, forgetting this part here we can see again the drop part there where you could count the days is then gone back up to the 50 pound 33 then we’ve got a drop here. So when we were in this drop period, I’ll just do the same again what I’ve been doing back, so you could see that. So, when we were in that drop, this is what you would be seeing. We could look and say yeah, they’ve drop there but then you’d be mindful to say we’ll hold on a second.
What they did in here it was from the 21st of December to the 14th of February, so bit of a long wait before it came up there. On this one here, you think, yeah there’s a chance that they might do a smaller drop period, which is 17th of March to the 24th of March but if you actually look what happened, they put the price, they’ve done the drop, they’ve gone back up temporarily, on a date, and then they’ve dropped the price and then what’s happened in this period here is again, all the sellers have got involved and basically pushed Amazon down. So if you look there, Amazon are wanting to go back to their price but it’s all the sellers forcing them down. That doesn’t mean that Amazon have got the buy box they have sit slightly above them and that actually pushed some sellers down. And if you look to this point here, you can see where that’s actually occurred and if you were to take this scene and save it to your desktop, and check back on this, I can assure you once all the sellers disappeared on the listing, you’ll see, go back to this price and it will go more to the flat line where it is here.
So, one thing to be, just be careful of this. So, let’s say for example Amazon, let’s look at it from here. Let’s say Amazon’s price is 55 pound 33, they dropped the price 22.99 you buy some of those and send them in.
Sometimes it’s worth either going to say 49.95 or just under Amazon or actually moving completely away at 65 pound or 70 pound. You move right away from the listing while Amazon is still on the drop. When they actually return the price back up you will now influencing where they gonna sit on it because you are sitting well above.
Once they’ve settled in and their price back again, you can then attack and try to put your slightly lower price. I’ve done that in numerous occasions but I will say that sometimes it works and sometimes it doesn’t.
I hope that give you a bit more of an insight. If you need to just recap the first two videos that we’ve done, part one and part two, get back on them. Remember it’s only part of the FBA side of it. I think like anything, that it’s something that’s were a flicking up. We’re all working on some advanced developments in this site, hopefully be adding as part of our FBA Pro software and that’s a lot of exciting times ahead. But I hope this has helped and explained a little bit more to you.
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